I want to invest in this start-up!

I’m a skeptical person. Maybe it’s my personality, my professional experience or my risk-aversion, but regardless of the reason – that’s who I am.
But yesterday, in the #SalesforceEssentials #TLV event – I was excited!

I didn’t expect much from the last session of the day – ISV pitch – you know the drill: two start-ups give you their pitch and try to convince they are the next big thing.

Salesforce is known for its #1 cloud ecosystem and for being very open, collaborative and supportive with its partner community, and as usual customers and partners were an integral part of the agenda and main stage presentations in this great mini dreamforce event.

But @LawGeex came above and beyond everyone else.

Having worked in large corporations like Amdocs and BMC software in the past – I experienced the problem myself – legal bottlenecks that prevent sales from closing deals faster.  

@Noory Bechor, Founder and CEO, LawGeex, said: “Sales teams are dependent on legal to review and approve contracts before the deal can move forward. This process sometimes takes days, weeks or even months, and sometimes deals just don’t close. With the LawGeex Salesforce app, companies can now automate the review and approval of contracts, without having to leave Salesforce. LawGeex empowers salespeople to upload contracts using Salesforce and have them approved based on an organization’s legal criteria.“

@Robin Fisher, area vice president of Salesforce Europe and the Middle East, introduced LawGeex as an example of a new breed of legal technology providers changing the way business is done for Salesforce’s 150,000 customers. “LawGeex helps lawyers focus on what is important, and provides an amazing opportunity for our customers. It represents a fundamental shift in aligning sales and legal around the same value of closing deals faster.”

WOW!

I want to invest in this start-up!

nooryatsalesforce