No big news yesterday at the #IBM_WatsonTLV, but these were my highlights:
Bryson Koehler, CTO, IBM Watson & IBM Cloud told us that AI is here to stay, and that “the cloud-native architecture will define computing (and competing) in the cognitive era”. Daniel Malka, GM IBM Israel, said that only organizations that will be able to combine artificial intelligence with the digital revolution will be the winners of the next decade.
It was interesting to look at IBM itself as a company going through the same transition and digital transformation, acknowledging the fact that its industry has changed dramatically and is on the move from IT to business- and apps-focus, and changing itself accordingly.
Talking about digital transformations, Carolyn Heller Baird, Global Research Leader, Customer Experience & Design, IBM spoke about Digital disappointment – why some customers aren’t fans, and shared some interesting research done at IBM showing that executives and consumers are seriously misaligned with their expectations and that this is one of the factors driving customers’ willingness to try companies’ digital CX initiatives.
Oh and the presentation I liked the most? When Discovery Meets Big Data – Ran Gishri, VP Marketing Taboola.