So you’re about to re-design your website – where do you get started?
The first question is: what’s the purpose of this makeover, in other words (and it could be cruel and painful) – what’s wrong with your current website? What is missing? What do you want to change and why? The best way to address that is talk to many stakeholders inside and outside of your organization and get their opinions on what’s wrong. Based on these discussions you can begin to form some key objectives of the project and describe what success will look like.
The next step is to look around. What do companies like yours have in their websites; make sure to also check companies smaller / bigger / different than you; what do your competitors’ sites look like? Customer sites? Take a look at some industry trends and determine which are right for you. Hopefully you are ready to decide where you want to take your site.
And now go down to the details: what underlying technology platform are you using today and do you need any new WCM (Web Content Management) system like Acquia/Drupal or Adobe to support your new objectives?; Site structure and navigation – do they reflect your companies’ current objectives and growth areas and support where you want to go? Is your content professional, fresh, relevant and engaging? Do you have the right processes to keep it that way?
In the next series of posts I will look deeper into each one of these dimensions – so come back to learn more, but in the meantime let me challenge you – can you share with me your favorite web site and tell me what do you like about it and why it’s so great.