WWF – Don’t let this be my #LastSelfie 

Ban Bossy — I’m Not Bossy. I’m the Boss.

Samsung Galaxy S5 Football Commercial 


What are you taking with you from this Challenge?

#YourTurnChallenge  Last day – #Day7

Wow, it was intensive but fun.

I learned a lot about myself – that I actually enjoy writing (even when the audience keeps silence), that I work well with immediate deadlines and daily questions, and that I have a good intuition.

I learned a lot from my friends (and it was a great opportunity to hear from some old old friends):

  • Tsahi Levent-levi reminded me what was the purpose of my blog and why I started writing it
  • Dr. Hanan Gazit told me that everything is a game – including writing a biog and this writing challenge
  • Many of you loved my cute little dog, but Robert Webb also reminded me to keep it professional most of the time
  • I met a lot of new colleagues and new ideas in the bigger blog.

Thank you  and @ThisIsSethsBlog for setting this up!

A new mom is born

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#YourTurnChallenge #Day6

Daily question: Tell us about a time when you surprised yourself

I was very surprised with myself when i gave birth for the 1st time (and 2nd and 3rd…). I found endless love and endless powers in me that I didn’t know existed. I found patience to play and sing and have fun with them when they were little, and power to support them and provide their needs as they grew up.

Sorry to be a bit mushy today (maybe it’s because it Saturday?) but I firmly believe that every new mother finds tremendous new things about herself

Keep It Short (Stupid)

#YourTurnChallenge #Day5

Daily question: What advice would you give for getting unstuck?

My Advise inspired from the last couple of days:

  • KISS – Keep It Short (Stupid)
  • Writing about my dog is OK
  • Asking questions when I still have no clue about the answers is also OK
  • Even if your audience seems silent, keep doing what you’re doing (Thanks 

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Now I’m Blushing


#YourTurnChallenge #Day4 – half way there …

Daily question is: Teach us something that you do well.
The bible saying is “let another man praise thee and not thine own mouth” but i’m going to ignore it today.

I think I solve complex problems well.
I try to first understand the details and sources of the problem but very quickly switch the discussion into the future – where do we want to be ? where do we want to go ? if we solve this problem.    
This approach allows me to get everyone’s buy-in on a proposed solution and then we can build a plan together of how to get there – what are the main steps / milestones required.

When it comes to complex problems in complex environments / organizations, buy-in is critical. And sometimes just listening to each other describe their issues is getting you half-way into the solution.

Digital Marketing


As you should know by now, in my blog I often share my day to day marketing experiences and my day today was all about digital marketing.

I don’t have all the answers yet (I actually don’t have any answers yet), but here are some of the issues we are trying to deal with:

  • How can we become more agile in coping and implementing new digital marketing technologies? There are lots and lots of technologies and plug ins and what have you and they grow by the hour
  • How should we internally organize ourselves to behave more like an agency, and provide timely service to our internal customers running various digital campaigns?
  • When should we outsource and go to an external agency vs. when do we want to keep things in-house? and how should we  maintain a coherent brand with so many moving parts?

Definitely something we should improve on (#YourTurnChallenge #day3 question).

Any advice?