Forrester Research claims that nearly 25% of adults in the US are online with three or more devices, and 2/3 of US online adults own 2 or more connected devices. How and when are they using their devices ?
My friend Robert Webb @robertjohnwebb re-twitted an interesting article by Marketingprofs that shows that North Americans use their tablets most in the late evening and least in the early hours of the morning.
I recently visited LinkedIn offices in San-Francisco and heard about an interesting research they did with completely opposite findings re how people use the LinkedIn app: they claim most people use their tablet in the morning (and then prefer newspaper like applications that are more about content), use their desktop 9-5 and the mobile phone device is always-on …
Whether the first research is correct or the second, to me the real question here is how should you design your corporate web site so that you can take advantage of your visitors mobile behavior?
The first step should be research – every web site is different in the nature of the users that come to it, when they come and with which devices, and of-course what are they doing. Based on the results you can make some conscious decisions about creating a mobile app or looking into responsive design.
That’s exactly what we’re doing right now.