As 2013 is coming to an end, you’re probably getting a lot of top 10 / top 20 lists from some sites and people that you are following.
Obviously, you can’t really read and watch all of them. So let me try and help you with the ones I found more appealing:
So Innovation is probably the most abused word in the English language, usually by marketing. (Many people said that before me, I specifically like David Meerman Scott Gobbledygook research). But still, we all want to be innovative, and we … Continue reading →
So I told you I will write here about people that inspire me. Last week I was fortunate to attend Dreamforce 2013, and listened to Sheryl Sandberg keynote. A truly amazing lady, and a truly inspiring lecture. She’s not afraid to tackle head on some issue around men, women and today’s workplace. Find 40 minutes and listen to this lecture.
We’ve all heard about B2C, B2B, and even B2B2C Marketing. But what is D2D Marketing?
In this blog I will share my day to day marketing experiences. I’ll write about challenges and dilemmas we’re facing, about campaigns that worked or didn’t work for me, about people that inspire me, and about great tools we’re discovering. In short, I will share what marketing is to me, in my world.
A little bit about me
I’ve been marketing high technology software products for most of my professional life.
Held a variety of marketing positions, from product marketing to regional marketing to web strategy and marketing operations. I don’t tell many people, but I also have solid management skills and a strong technical background which serves me as a secret weapon from time to time.